DESIGN TERMINOLOGY

1) Contrast- is the difference in luminance or color that makes an object distinguishable. Contrast is determined by the difference in the color and brightness of the object and other objects within the same field of view.

-Size Contrast 

-Shape contrast       

-Texture/Color contrast

2) Emphasis- special importance , value, or prominence given to something. Emphasis is an area that first attracts in a composition. This area is more important when compared to the other objects or elements in the format.

3) Balance(iformal balance and formal balance)-Formal- repeats the same left and right, giving stability, stateliness , and dignity. Informal-differs from left to right giing curiousity, movement, and feels alive.